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Defining Coaching

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve

  • Encourage client self-discovery

  • Elicit client-generated solutions and strategies

  • Hold the client responsible and accountable


This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

What coaching is NOT

Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organizational support professions.

  • Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual's emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one's work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.​

  • Consulting: Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.

  • Mentoring: A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counseling and coaching. The coaching process does not include advising or counseling, and focuses instead on individuals or groups setting and reaching their own objectives. 

  • Training: Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum.

  • Athletic Development: Though sports metaphors are often used, professional coaching is different from sports coaching. The athletic coach is often seen as an expert who guides and directs the behavior of individuals or teams based on his or her greater experience and knowledge. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction. Additionally, professional coaching, unlike athletic development, does not focus on behaviors that are being executed poorly or incorrectly. Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities.

Core Coaching Competencies

A. Setting the Foundation  

  1.  Meeting Ethical Guidelines and Professional Standards

  2. Establishing the Coaching Agreement

B. Co-creating the Relationship

  1.  Establishing Trust and Intimacy with the Client

  2.  Coaching Presence

C. Communicating Effectively 

  1. Active Listening 

  2. Powerful Questioning

  3. Direct Communication 

D. Facilitating Learning and Results  

  1. Creating Awareness 

  2. Designing Actions 

  3. Planning and Goal Setting

  4. Managing Progress and Accountability 

Is Coaching For You?



At this point in our story, are you wondering if you have the kind of life issue that coaching can help with? This is by no means an exhaustive list, but it should help you get your wheels turning about the kind of thing a life coach could help with.

Life in general


Career and finance




Relationships and dating


Communication and interpersonal skills


Health, fitness and wellness
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What Is Coaching?

I offer coaching services in the Personal Development spectrum such as Self-Help, Mindset, Growth, and Law of Attraction.

I  offer services related to finding a suitable career path, developing good employee/ management habits, starting a home business, and marketing online. 

I offer services involved with achieving a healthy lifestyle, combating negative health habits, and the Mind-Body connection. 

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"Core Competencies." Core Competencies - Individual Credentialing - ICF. N.p., n.d. Web. 14 May 2017.

"Is Life Coaching for Me?" Life Coach Hub. N.p., n.d. Web. 14 May 2017.

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