This is how Project Payday works in a nutshell.
So here is how it goes. You go browsing and sign up to get a free bottle of acne lotion. This acne lotion usually costs $50 a bottle, but all you have to pay is a shipping and handling charge of 5 bucks. All you have got to do is send me your receipt and the associate that you signed up under will send you a check for perhaps $25, which covers your time and effort, which includes the time you will take to cancel the automated monthly shipment of your acne lotion, because if you don’t then you will be billed monthly for it.
Great deal huh? You pay 5 bucks and get back $20 so you made $15 profit.
The associate that referred you also makes a pleasant small check because the acne cure company paid them a good commission to get a new sale. Appears like a great situation, right? Or are you scratching your head?
Is Project Payday Ethical?
The above is an illustrative example of what’s called incentivized marketing, and Project Payday is an online course that shows you how to earn rewards promoting cost per action offers in an identical way.
Are you familiar with CPA offers? These regularly begin with a trial offer, perhaps offering something for which you just need to pay handling and shipping, the hope being that the company will get extra sales and payments later. I have actually checked out those offers before, I saw an ad for $1 coffee, ordered it and sat on my phone for hours as more and more offers kept coming up. Little did I know, that I was being subscribed to a monthly coffee order that would automatically take $58 out of my account per month. The coffee was good, but not that good!
All those banners that you see online offering you iPods for a penny, free cash or computers if you just fill-in the form or finish a survey, are all just a part of this cost per action incentivized scheme. (Not to be confused with genuine survey answering programs)
These incentivized freebie internet sites as they are called, are all part of the same promoting model that Project Payday falls under.
After finishing the survey or checking several boxes full of associate offers, you actually will receive your free present. In return you have given up something valuable, that being your private information, and fairly often you’ll only be eligible to receive their “valuable free gift” after completing several sign-up forms for other trial offers, some even offer incentives for hiring friends and family to also do the same. Some people are genuinely interested in certain services and goods of course and that’s a different situation. Fundamentally this method of promoting is a means of bribing others to finish offers, and the most significant part to remember when doing this is to cancel right away to prevent losing money and when this happens the only one losing money is the company whose product it is.
This could be a win for you and the referring associate, but the company loses massively because they paid a commission for what actually amounts to a fake customer who truly had little interest in the product being offered.
So the answer to the question: “Is project pay-day ethical?” is pretty clear. It depends completely on which side of the fence you sit and your own sense of right and wrong.
Amazingly, there are folks out there who do make six figure incomes only working part time promoting these incentivized CPA offers. The difference being the way in which they promote those offers, with their marketing abilities they can attract people who are truly interested in a product. This model works extremely well when it is done in a moral fashion by mixing both the science and art of marketing, without cheating anybody!
Have you fallen prey to these schemes? Let me know in the comments.